Draping tradition

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Designer Sailesh Singhania’s talks about why hand-woven luxury saris are still a fad today

If hand-woven saris are your style statement and you love to deck your wardrobe with unique colour combinations and designs to give your look the perfect aesthetic sense, then look no further than this. Vermilion House is hosting a collection by designer Sailesh Singhania this weekend. The Singhanias are a household name in the textile business for the last 160 years and their luxury branding handloom, which started a couple of years ago, specially concentrates on quality luxury handloom production.

Says the designer: “Our collection comprises vibrant colours which suits everyone. So anyone who likes to drape a sari should look gorgeous and youthful in these designs. For people who want to pass on something special from generation to generation, this collection will be something to look forward to.”

The ‘Sailesh Singhania’ label presents luxury hand-woven saris which are festive in look and embrace the feeling of celebration. The current collection includes his recent display of Banarasi saris at the Lakme Fashion Week and an added collection of khadi jamdanis.

When asked what inspired his designs, Sailesh says, “Our motifs are inspired by 18th Century weavers and our designs are based on traditional stories. All concepts of the designs are prepared through months of people-oriented research. Through our saris, we try to preserve tradition and at the same time connect people to these stories.”

 

He elaborates that their handloom-based production units work closely with weavers. “Not only do we help weavers with proper technological supplements, we also provide them with proper lighting to work in, teach them various colour combinations and provide them assistance in whatever area required. We want to preserve the traditional method of production and hence also use natural fibres and colours which can decompose and not cause water pollution.

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