Bangalore: EV super-app ElectricPe has appointed Pragya Goyal as head of Growth and New Initiatives, reinforcing its commitment to making electric mobility more accessible and seamless. In her new role, Pragya will be responsible for spearheading ElectricPe’s expansion strategy, which includes the launch of 50 new mobility centres across 24 cities. Her leadership will further strengthen the company’s nationwide presence and drive its mission of democratising electric mobility.
Pragya, a trailblazer in the electric vehicle (EV) sector, brings a wealth of experience to her new role. Her previous role as co-founder & CEO at Vegh Automobiles, where she built the company from scratch, launched EV two-wheeler products across consumer segments, and scaled to 100+ dealerships across the country, demonstrates her ability to drive accessibility and innovation in the space. Before this, she was instrumental in developing ‘Service Mandi’, a pioneering digital platform for commercial vehicle services at Ashok Leyland. Her unique blend of entrepreneurial spirit and industry expertise makes her the perfect fit for ElectricPe’s expansion plans.
Pragya Goyal shared, “The EV ecosystem is poised for rapid growth in India, and I look forward to driving this transformation, along with new initiatives that will make electric mobility more accessible and sustainable for Indian consumers. By having more touchpoints across India via the mobility stores, we can continue to build trust among consumers and make EV ownership simple.”
Commenting on the appointment, Avinash Sharma, Founder and CEO of ElectricPe, said: “We have successfully tested and scaled our full-stack EV model in Karnataka, achieving product-market fit. We are thrilled to have Pragya join us during this time of our rapid expansion across India, with 50 new mobility centres launching in the next four months.”
ElectricPe is revolutionising the electric two-wheeler landscape in India with its full-stack platform. Since its establishment in 2021, the company has been at the forefront of addressing the major hurdles to EV adoption. By assisting consumers in selecting the right EV, providing access to financing, establishing reliable charging infrastructure, offering batteries on subscription, and ensuring seamless after-sales service, ElectricPe is making EV ownership more accessible and convenient.
One of the biggest challenges for EV adoption is the lack of reliable information and access to suitable vehicles. In December 2023, the company expanded its services to include mobility centres—both online via the ElectricPe App and website and through physical stores. These centres allow customers to compare and choose from a range of electric two-wheeler options while facilitating financing options to make ownership more accessible. Post-purchase, the company ensures guaranteed after-sales service, eliminating concerns around vehicle maintenance and servicing.
Charging accessibility remains a key challenge, and ElectricPe is addressing this by deploying a widespread network of charging points across key urban and semi-urban locations. In a significant move in July 2024, the Company partnered with Google to integrate real-time EV charging point availability into Google Maps. This integration not only enhances journey planning for EV users but also reduces range anxiety, thereby promoting EV adoption across India.
The company offers flexible subscription plans to ease consumer concerns around battery ownership further, reducing upfront costs while ensuring reliable battery replacement and maintenance.
