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How UPI is Redefining Payments and Displacing Visa and Master Card in India
July 14, 2025 by K. P. Sasi Nair
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How UPI is Redefining Payments and Displacing Visa and Master Card in India

Mumbai: In a quiet but powerful revolution, India’s homegrown Unified Payments Interface (UPI) has been steadily dismantling the dominance of global card giants Visa and Mastercard in the country’s digital payments ecosystem. Backed by policy, innovation, and public trust, UPI is emerging not just as an alternative but as the new default for millions of Indians transacting daily.

Introduced in 2016 by the National Payments Corporation of India (NPCI), UPI enabled real-time peer-to-peer and merchant payments via mobile phones, something that debit and credit cards never fully achieved in terms of scale or ease. With no need for swiping, hardware, or fees, and powered by QR codes and biometric authentication, UPI quickly found acceptance from roadside vendors to high-end retail stores.

As of May 2024, UPI recorded over 14 billion transactions in a single month, a figure that dwarfs the volume of combined card transactions in India. While Mastercard and Visa continue to process a significant portion of card payments, their relevance has diminished as users migrate to mobile-first, zero-cost UPI systems. RuPay, the domestic card scheme, further complements UPI’s growth, offering debit and credit cards that integrate seamlessly with UPI platforms, ensuring that Indian financial data stays within the country.

Government support has played a key role. Public sector banks have been encouraged to issue RuPay cards, and merchant discount rates (MDRs) on UPI transactions have been kept at zero or minimal levels, making it more appealing for small businesses than Visa or Mastercard, which charge higher fees. International expansion of UPI into countries like Singapore, the UAE, and France further signals its ambition beyond national borders.

Mastercard and Visa have raised concerns over market access and alleged regulatory bias, but the momentum is clearly with UPI. From urban fintech users to rural beneficiaries of direct benefit transfers, the platform is becoming the bedrock of India’s digital financial infrastructure.

India’s financial sovereignty, once tethered to foreign networks, is now increasingly anchored in domestic innovation. UPI’s phenomenal success demonstrates that when regulation, technology, and public adoption converge, even the biggest global giants can be upended.

In the world’s most populous country, payments are no longer just about swiping a card. They’re about scanning a QR code, moving data locally, and keeping control in the hands of the nation. Visa and Mastercard are still present, but they’re no longer in charge.

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K. P. Sasi Nair

K. P. Sasi Nair

Our editorial team brings you the latest news and insights with in-depth analysis and reporting.


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