Amway India, a direct selling fast-moving consumer goods company, has signed actor-filmmaker Farhan Akhtar as the ambassador to promote Nutrilite – a brand of vitamins and dietary supplements.

 
ƒÆ’ †“ ƒ ¢ ¢ š ¬ … ¡ ƒÆ’ ‚ ¢ ƒ ¢ ¢ ‚¬Å¡ ‚ ¬ ƒ… ¢ ‚¬Å“We needed a strong and credible face who could help people understand the role of supplementation in addition to balanced diet and exercise as part of leading a healthy lifestyle. Farhan Akhtar was an obvious choice," Amway India CEO Anshu Budhraja said in a statement.
 
Talking about Farhan as the brand ambassador for Nutrilite, Amway India Chief Marketing Officer Sundip Shah said: ƒÆ’ †“ ƒ ¢ ¢ š ¬ … ¡ ƒÆ’ ‚ ¢ ƒ ¢ ¢ ‚¬Å¡ ‚ ¬ ƒ… ¢ ‚¬Å“Besides being talented and versatile, Farhan is physically fit with a stature and youth appeal that resonates well with Nutrilite ƒÆ’ †“ ƒ ¢ ¢ š ¬ … ¡ ƒÆ’ ‚ ¢ ƒ ¢ ¢ ‚¬Å¡ ‚ ¬ ƒ ¢ ¢ ‚¬Å¾ ‚ ¢s world class image offering the best of nature and the best of science for optimal health. ƒÆ’ †“ ƒ ¢ ¢ š ¬ … ¡ ƒÆ’ ‚ ¢ ƒ ¢ ¢ ‚¬Å¡ ‚ ¬ ƒ š ‚ 
 
Farhan strongly believes that "it is important to take care of one ƒÆ’ †“ ƒ ¢ ¢ š ¬ … ¡ ƒÆ’ ‚ ¢ ƒ ¢ ¢ ‚¬Å¡ ‚ ¬ ƒ ¢ ¢ ‚¬Å¾ ‚ ¢s daily nutritional needs for a healthy and long life. People should understand the virtues of being fit, healthy and eating right".