Indian IT bellwether Infosys Monday launched a new product platform that helps global brands in the FMCG (fast-moving consumer goods) segment drive profitable growth in the emerging markets.

 

 "As one of our latest offering in the products, platforms and solutions space, the retail platform has been designed to help global brands accelerate profitable growth in the emerging markets," Infosys chief executive N.R. Narayana Murthy said at the product preview.

 

 Named 'TradeEdge', the digital platform delivers insights for brands to sense and fulfil consumer demand while improving sales and operational performance.

 

 "As a cloud-based platform, TradeEdge provides FMCG firms affordable way to expand their reach in the emerging markets, which present a unique challenge and a huge opportunity for all stakeholders," Murthy said on the occasion.

 

 According to global consulting firm McKinsey, retail consumption in emerging markets will be about $30 trillion by 2025, accounting for half of the global demand, which presents a huge growth opportunity to global brands like Proctor & Gamble in view of the declining consumption in the developed markets.

 

 "The emerging markets are witnessing higher economic growth, widespread urbanisation and a burgeoning population, with demographic dividend. The growth is, in turn, spurring labour and consumer markets," Murthy said.

 

 Highlighting the platform's innovative features, Infosys global head for products, platforms and solutions Sanjay Purohit said that as the next billion consumers for global brands would come from the emerging markets, they have to know the market better, reach customers faster and do so at lower costs.

 

 "We are helping 10 global brands gain visibility into sales opportunities of about $20 billion across 70 countries," he said.