Kerala Blasters, Kochi-based football franchise of the inaugural Indian Super League (ISL) co-owned by cricket legend Sachin Tendulkar, unveiled their team log here Monday.

 

 The logo is built around the indomitable elephant, reflecting its pride of place in Kerala's culture and festivities.

 

 The elephant is depicted, cradling a football within its trunk.

 

 The team dressed in a yellow jersey and in the traditional Kerala dhoti was also present on the occasion.

 

 "The logo reflects the cultural and sporting legacy of Kerala symbolized by the elephant. The elephant is a symbol of strength and pride, rooted in its family and community, reflecting the aspiration and spirit of Kerala Blasters", said Prasad Potluri, co-owner of Kerala Blasters.

 

 The logo was designed by Brash Brands, a brand design and strategy firm.

 

 John Brash of Brash Brands said, the logo was designed after extensive research on the world's best football clubs.

 

 "Using the state animal, the elephant, as the starting point, we built an identity around it, reflecting its prominence in Kerala's culture," said Brash.

 

 Already the team has commenced its training as the ISL is scheduled for Oct 12-Dec 20.

 

 The team has 44-year-old David James, the former England goalkeeper who was capped 53 times, as manager-cum-marquee player of Kerala Blasters and also includes Michael Chopra who played the game at the highest level in various clubs in England.