Articles by sasinair – MediaEye News

K. P. Sasi Nair

Articles by K. P. Sasi Nair

Auto Industry Eyes a Turnaround as Consumer Buying Strength Returns

India’s automobile sector, which has spent the past several years navigating muted demand, economic uncertainty and supply-chain hiccups, is finally entering a phase of cautious optimism. A new report by Incred Research suggests that the industry is positioned for a steady recovery in the coming quarters as a combination of improving household finances, policy tailwinds and rising

Why Modern Healthcare Needs Writers Who Can Turn Science into Understanding

Medicine has always been a field of expertise, but in the age of digital information, it has also become a field of communication. Patients today read health articles before consulting doctors, compare treatments before undergoing procedures, and research medicines before taking them. In this landscape, the medical content writer holds a role as crucial as

Gold Investments in India After SEBI Warning on Digital Gold

Digital gold and other e-gold products offered on online platforms have come under scrutiny, with the Securities and Exchange Board of India (SEBI) flagging them as a major risk and cautioning the public about the risks of buying such products. Other alternatives, such as e-plans and digital gold offered by reputed jewellery brands, albeit risky,

India’s DPDPA 2023: What Every Organisation Needs to Know in 2025

India’s Digital Personal Data Protection Act, 2023 (DPDPA), marks a major shift in how personal data is handled across India. Any entity, from a tech startup to a hospital, from a retailer to a non-profit organisation, or any other business entity that processes Indian individuals’ personal data (even when collected overseas, where it belongs to

Workplace Harassment: From Paper Policies to Real Protection

The law and practice around workplace sexual harassment in India have entered a new phase. Under the Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013 (POSH Act) and related rules, organisations must no longer treat compliance as a checkbox exercise; instead, they are required to show concrete evidence of functioning systems,

Governor Honours Dr Babasaheb Ambedkar with Floral Tributes

Mumbai: The Governor of Maharashtra and Gujarat, Acharya Devvrat, paid tribute to Bharat Ratna Dr Babasaheb Ambedkar by visiting the Chaityabhumi Memorial on December 6, in Mumbai, on the occasion of the 69th Mahaparinirvan Diwas. Attending the memorial were Chief Minister Devendra Fadnavis, Deputy Chief Minister Eknath Shinde, Minister for Skill Development Mangal Prabhat Lodha,

IndiGo Fiasco Exposes Crisis in Indian Aviation

IndiGo’s ongoing pilot shortage has shaken the foundations of Indian aviation at a time when the country is more dependent on air travel than ever before. Terminals are filled with stranded passengers, meeting rooms are left empty because key people cannot reach them, and families in distress wait for emergency travel that never materialises, creating

How Today’s Young Men and Women Are More Alike Than Ever

The new generation of young adults in India is growing up in a world where traditional roles and behavioural expectations have blurred in ways their parents could not have imagined. Boys and girls today share more similarities in their habits, aspirations, and everyday behaviour than any previous generation, shaped by common access to technology, education,

Why Saving from Your Monthly Salary Matters More Than Ever

In today’s India, where the cost of living climbs steadily while incomes struggle to keep pace, the act of saving is no longer a financial discipline; it’s a survival tool. For a family with two school-going children, the monthly salary is stretched across a wide spectrum of unavoidable expenses. Yet the need to save for

The Hidden Costs of the AI Boom

The rapid expansion of artificial intelligence has become the defining story of global technology, promising unprecedented efficiency, automation and economic transformation. Yet behind the polished product launches and optimistic forecasts lies a more uncomfortable reality: the AI boom is exerting a growing strain on the environment, eroding working conditions for employees in the tech ecosystem