Why choose a career in marketing

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Anupama Nair



Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. If you're a strategic and creative problem-solver, then a career in marketing is the correct choice. In the era of consumption, companies across different industries are trying their best to convince consumers to purchase their products. Marketing is one of the most prevalent and visible operations of a company and experts within this department are responsible for driving company growth, shaping the market and creating revenue.

A marketing career can be an excellent profession for ambitious and outgoing people who want challenging and creative jobs. With a marketing role, you can experience the thrill of bringing in new clients and shaping the consumer narrative every day. If you look around you can find the impact of marketing everywhere, from commercials on YouTube to newspaper advertisements. Although marketing has been here for a while, it has spawned new disciplines instead of becoming obsolete.

Conventional marketing has given way to multiple disciplines, including digital marketing, international marketing and marketing management. A broad-spectrum marketing degree lets you explore all of these disciplines and select one that suits your interests.

With marketing being a prevalent domain around the world, a marketing career can help you to find job roles abroad. The global demand for qualified marketing professionals can further boost your chances of an international career. It is a known fact that marketing careers are some of the highest-paying roles in the business domain. Once you gain enough experience in the field, you can advance to better-paying marketing management careers. If you are an ambitious person who needs constant mental stimulation, a challenging marketing role could be for you. Any marketing role involves a host of diverse activities and responsibilities that keep your work interesting each day.

Marketing careers can also require you to develop creative solutions for ingenious business problems. Thus, you get a healthy dose of creative satisfaction and career highs in your job.

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