New Delhi: Pepsi announces celebrating International Women's Day with Shafali Verma, choosing the striking female cricket player as Pepsi's latest Swagstar.
Pepsi is taking forward its youth centric philosophy of HAR GHOONT MEIN SWAG and engaging with consumers through India's favorite sport. Through this collaboration, the brand is inspiring women in sports to be their true self and stand at their own choices. The 16-year-old will soon take over the brand's Instagram page to showcase her take on the sport and the philosophy of swag
Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said, this Women's Day they chose to celebrate the spirit of womanhood by associating with Shafali Verma, someone who resonates with the swag traits of being self-confidence and self-belief and is a trail blazer in the sports field.
He also said they are proud to have Shafali as Pepsi's latest Swagstar and with this association,and look forward to inspiring a generation of young Indian women as we tell her story of swag.
The teen sensation and ace cricketer Shafali added, "I am thrilled to be associated with an iconic brand like Pepsi. Women are moving ahead in every sphere of life and it is time we live life confidently and on our own terms. I strongly believe in Pepsi's philosophy of encouraging people to be their true self and be effortlessly cool yet confident in what they aspire to be."
Shafali has taken the Women's World T20 by storm and just ahead of the semi-final game made it to the top of the T20I batting rankings for women. The 16-year-old took over from New Zealand's Suzie Bates, who had been the top batter since October 2018 after wresting the spot from West Indies captain Stafanie Taylor.
