Mili Desai
www.mediaeyenews.com
The mode of shopping has changed drastically last year from offline or virtual shopping to e-commerce or online shopping. E-commerce is one of the most preferred modes of shopping in India, buoyed by increased customer adoption due to the Covid-19 pandemic. Despite the opening up of local markets, retail stores, and malls over the past few months, people yet prefer to shop online. Besides safety, competitive prices and ease of returns are complimentary benefits. Online shopping has pooled more trust over the last year.
The pandemic has generated the need for an online presence for both the customers and even the buyers. Online presence for everyone has become indispensable to exist in the market. From startups to huge firms each one has to live up to the current digital market. The retailers draw customers to shop online by giving bargains such as free delivery, discounts, buy-one-get-one-free, and exchange offers. Such deals create a tendency among the customers to shop more often. It is convenient, faster, and sometimes also cheaper than traditional buying. The users can just place an order and pay online or even thorough cash on delivery.
Some of the pros for online shopping are Saves Time & Money, You can do it 24/7, Comparative Shopping and Reviews, Wide Variety of Stores, one can shop in private and can shop with all safety within a few clicks. The customer consumption patterns and habits evolved, over the last year, sellers have seen high demand in categories such as groceries, work from home, and online schooling enablers like laptops, smart devices, and headphones. There’s a major shift from traditional market to e-commerce websites over this past pandemic year.
